
While I'm looking forward to this season, I'm hoping the powers-that-be avoid some of the mistakes of years-past. Don't misunderstand me, I love The Food Network, but there are some things about this particular competition that keep it from being as great as it could be. So here, for your consideration, are some of my pet-peeves and suggestions.
The Name:
"The Next Food Network Star". Really? This is season 5, and other than the ubiquitous Guy Fieri (season 2 winner), they have failed to produce a breakout star. Aaron McCargo Jr. (last year's winner) seems like a nice guy, but think quick—when is his show on? Yeah, me neither. In fact, the runner-up last year, Adam Gertler, wound up with a prime time show, while Aaron got a weekend slot.
Whether it's their contestant selection process, the shows' format, or the judging...I don't know, but eventually the failure to produce a star falls back on the people running the company. To their credit, they are still better than those "America's Next Top Model" folks.
Picking A Winner:
Remember when we viewers got to pick the winner? Me too. Even though the viewers are the ones that picked the aforementioned Mr. Fieri, we have been removed from the selection process. I don't know if they will continue that this year, but I believe viewers will respond better to a winner they helped select, rather than being told "Here's the person we know you will like".
"A Food Network Star has to...":
Picking A Winner:
Remember when we viewers got to pick the winner? Me too. Even though the viewers are the ones that picked the aforementioned Mr. Fieri, we have been removed from the selection process. I don't know if they will continue that this year, but I believe viewers will respond better to a winner they helped select, rather than being told "Here's the person we know you will like".
"A Food Network Star has to...":
If this isn't the most over-used phrase on the show, it's in the top three. It's not just that they seemingly use it constantly throughout each episode, but often what they are saying doesn't make sense. Once, they had the contestants do a cooking segment where the producers hid a piece of equipment to see how the contestant would overcome it. The justification? A Food Network Star has to be able to adapt and think on their feet. Of course, saying "cut", finding what you need, and then starting again is what they probably actually do. Or remember last season when Nipa lost it and walked off of the set? When she came back, She was told that if one of the Food Network Stars (there it is again!) had done that, that would have been their last show. Yeah...I'm sure if Giada throws a fit one day, they will fire her. Uh-huh. Sure.
Let The Contestants Be Who They Are:
Follow the logic: You ask people to send in a tape showing off who they are and what they can do so you can (for the winner) build a show around them. You select a group that you find unique and promising. Then, once the competition begins, you put them through challenges that revolve around seeing how well they perform in the formats of shows you already have. If a contestant fails at an Iron Chef America or Dinner Impossible challenge, all you have learned is that they aren't good in a format for which you had no intention of hiring them anyway. I don't get that.
Protect Your Brand/The Simon Factor:
Why do we watch cooking shows? For the food? Sure, but the networks don't hype the food nearly as much as they do the personalities. We like Rachael Ray, we find Alton Brown to be funny and quirky, and Duff Goldman makes us laugh. Then, when they become guest judges, they lose the personalities we have come to know and love and become Simon Cowell. It's not smart to take the people we tune in to see because we like them, and then show them being unlikeable. After seeing a (I can't stop myself) Food Network Star being snarky as a judge, will I believe them as the lovable person-next-door on their own show? The only personality that I have not seen succumb to this is Paula Dean. She's pretty much always just Paula, and that's a good thing.
Another error (in my opinion) is the way they treat the contestants. Throughout any episode, we learn about the contestants—where they came from, why they love cooking, their dreams and aspirations. The producers draw us in, get us interested in the people, and then let us watch as the judges treat them rudely. Don't get me wrong, the judges have to judge. They have to point out the problems. But this show doesn't have "villains" as contestants. As I begin to like a particular contestant, if a judge is rude or crass in how they deal with them, I don't think less of the contestant, I think less of the judge. I don't see how this is good for The Food Network long-term.
It may not sound like it, but I really am a huge Food Network fan. Despite the criticisms I mentioned, I really am looking forward to this season of The Next Food Network Star, and hope they find someone that lives up to the title.
That's good for the network, and for us.